Having a documented marketing strategy puts you in the priviledged minority.
Spending 50% or more of your budget on a single program is not as uncommon as you might think.
Having a marketing automation platform is probably giving you a first mover advantage over your competition.
Informing your corporate & marketing strategy with market research puts you firmly ahead of a vast majority of companies.
Throughout 2015, McDonnell Group will be bringing you more in-depth insights, guides, and tools to help you take advantage of the data inside the benchmark report and turn it into action that propels your marketing, and your company, to the next level.